Loudoun County, VA

Loudoun County Green Home Program

Scope of Services
Energy Awareness
Branding and Content Development
Website Development
Strategic Planning
 

Loudoun County Green Home was an initiative to promote residential energy conservation and reduce carbon emissions. 2RW worked on a team with Sustainable Design Consulting, Virginia Sustainable Building Network, EarthCraft Virginia and Gaia Group on this contract, which was funded by a federal Energy Efficiency and Conservation Block Grant (EECBG).

2RW Project Case Study Main Image
Services

The team assisted the County in developing and implementing the first year of the Loudoun County Green Home campaign to engage residents in improving home energy efficiency. The program aimed to connect residents, homeowner associations, and existing environmental programs to energy efficiency tools and incentives.  The team conducted Do-It-Yourself energy efficiency  workshops for residents, participated in community outreach events, provided a technical assistance guide to homeowners associations, and developed a website that served as a resource toolkit and information center. In addition, the team provided a recommendation on the most cost-effective approach to manage and structure a community residential energy outreach campaign over a long-term timeframe of at least five years.

Results

At the end of the contract, Loudoun County transferred ownership of the Green Home program to the Northern Virginia Regional Commission (NVRC). 2RW assisted NVRC in making changes to rebrand the website as the NOVA Green Home Program to make it accessible and relevant to all of Northern Virginia residents. 2RW is currently under contract with NVRC for the hosting and maintenance of the NOVA Green Home website.

Scope of Services
Energy Awareness
Branding and Content Development
Website Development
Strategic Planning
 

OWNER: Loudoun County

TIMEFRAME: 2011 – 2012

SIZE: Roughly 312,300 residents

COST: $59,300


Highlights
  • Designed a program name, logo, and branding
  • Established a year-long program implementation calendar
  • Developed educational outreach materials such as program flyers, pamphlets, and giveaways
  • Participated in community outreach events
  • Designed the layout and develop content for the program’s website