Loudoun County, VA

Loudoun County Green Business Challenge

Scope of Services
Energy Awareness
Branding and Content Development
Website Development
Outreach and Education
Strategic Planning
 

2RW was part of a team that was awarded the contract for Green Business Challenge Outreach Services for Loudoun County, Virginia. 2RW, Sustainable Design Consulting, Virginia Sustainable Building Network, and The Gaia Group are working to expand Loudoun County’s existing Green Business Challenge. The team's goals were to increase participation and also enhance the program to better benefit businesses, consumers, the environment, and the Loudoun County community.

2RW Project Case Study Main Image
Services

2RW focused on marketing and outreach efforts which included:

  • Program branding: development of logo and program messaging
  • Identifying target audiences for outreach efforts
  • Developing handouts and collateral to promote the Challenge and its events
  • Developing a website that will serve as an information hub for the Green Business Challenge

The team was able to almost double the number of participating businesses. This project was funded by a federal Energy Efficiency and Conservation Block Grant (EECBG); as such, one of the main priorities was to assist with short-term and long-term planning that would allow Loudoun County to run the program on their own after the first program year. 2RW designed the program curriculum, as well as the supporting web-based and printed materials, to be easily modified in future years without the need for a full-time dedicated staff member.

Scope of Services
Energy Awareness
Branding and Content Development
Website Development
Outreach and Education
Strategic Planning
 

OWNER: Loudoun County

TIMEFRAME: 2011 – 2012

SIZE: 70+ businesses

COST: $36,050


Highlights
  • Designed a program logo and messaging
  • Identified target audiences for outreach efforts
  • Developed branded handouts and collateral to promote the Challenge and its events
  • Built a website that serves as an information hub for the Green Business Challenge
  • Designed a dynamic, online directory of participating businesses